iGuide and Matterport are the two names agents ask for most, and the honest answer is that the platform matters a lot less than whether a 3D tour exists on the listing at all. Still, if you're choosing between the two — or your brokerage is standardizing on one — here's how they actually differ.
The Short Answer
Both platforms deliver an interactive walkthrough with a dollhouse view, a floor plan, and room measurements, hosted on a shareable link buyers can explore any time. For the vast majority of listings, either one gets the job done, and buyers rarely notice or care which platform powered the tour they're looking at.
What iGuide Does Well
iGuide is known for accurate floor plans and measurements, which matters for listings where square footage and room dimensions are a selling point — larger homes, custom builds, or anything where buyers are comparing layouts closely. The floor plan output tends to be cleaner and more presentation-ready out of the box.
What Matterport Does Well
Matterport is the more recognized name among buyers and has a slightly more immersive walkthrough feel, with strong integration options for brokerages that already use Matterport-powered tools elsewhere in their marketing stack. If brand recognition on the tour itself matters to your marketing, Matterport has the edge.
Does the Platform Affect Buyer Behaviour?
Not meaningfully. What moves the needle is whether a 3D tour exists on the listing at all — not which brand is behind it. Agents sometimes overthink this decision; the bigger win is simply booking one over skipping it.
Both platforms start at $200, covering up to 2,000 sq ft, then +$0.08/sq ft above that.
Compare pricingWhich One Should You Book?
If your brokerage doesn't have a standing preference, pick based on the listing: iGuide for layout-focused marketing, Matterport for brand-forward listings. If you're not sure, tell us the address and property type and we'll recommend the better fit for that specific listing.